Who We Are

ROLFS History

For nearly 40 years, the ROLFS brand has been at the center of the United States’ professional beauty industry. A venerable beauty house headquartered in Scottsdale, Arizona, operating leading hair salons in the Phoenix-Metro area, ROLFS Hair Salon, “ROLFS Salon of the Future,” ROLFS Global Institute, and a sponsor of over 3,000 charities, has evolved into ROLFS Global.

ROLFS History

The World of ROLFS

Worldly and Humble
Intelligence and Glamour
Passion and Zest
Exceptional and Unexpected
Sophisticated and Alluring

Classic and Rule Breaking
Charm and Grace
Inventiveness and Wit
Fresh and Invigorating
Playfulness and Curiosity

Let the beauty we love, be what we do.

We want our clients to have the best the world has to offer, the latest trends, finest products, and the most memorable and luxurious experiences during their hair appointments with us. ROLFS philosophy can be summed up in one singular statement: it’s all about our clients.

ROLFS Salon of the Future

Jim Lane Mayor of Scottsdale, Antonio Martinez-Rumbo L’Oréal USA PPD President, Matthew Digirolamo L’Oréal USA CCO, Francis Tesmer ROLFS Global CEO, and Rolf come together to inaugurate ROLFS Salon of the Future.

Book Club

We love books because of their history and knowledge, language and ideas. Because you can’t tell a book by it’s cover. Because they help us take old ideas and form new ones. Because they unite us with the greatest thinkers in the history of the world and sometimes a stunning sequence of words and sentences can make our jaws drop in awe and wonder. Because you can travel to anywhere from outer space to twenty thousand leagues under the sea in any century past, present or future without leaving your reading chair. Because books light up our brains with adventure, imagery, drama, love, tragedy. Books enrich our lives, our language, and keep us growing.

Beauty Meets Humanity

The beauty industry has the highest obligation and opportunity to make the world a better place. ROLFS commitment to excellence extends to help build a strong community and to benefit those who need it the most. Giving is at the heart of ROLFS. We have proudly sponsored and supported over 5,000 charity organizations and events.

Although appearance and style are to be admired and celebrated , we believe in providing total beauty and creating a unique portrait of style for each individual – a style that causes one’s inner beauty to radiate by luxuriating the outer and esteeming the whole.

— ROLFS

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