Who We Are
ROLFS THE BRAND
For nearly 40 years, the ROLFS brand has been at the center of the United States’ professional beauty industry. As a venerable beauty house headquartered in Scottsdale, ROLFS Hair Salon was started by world-renowned stylist Rolf Lohse. Now with the title of “Salon of the Future,” our core values are focused on integrating modern technology, art, and eco-conscious sustainability into the client experience. Discover what Intelligent Beauty means at ROLFS.
ROLFS GLOBAL
ROLFS Global is the primary architecture of the ROLFS ecosystem with the ultimate goal of reinventing the beauty industry.
As an international beauty and education company committed to positive change, their goal is to evoke positive transformations worldwide through expanding The Salon of the Future concept to create a future that benefits all of humanity. ROLFS Global is committed to creating solutions to address sustainability, social justice, and economic growth for everyone through focuses on high-end commercial design, sustainability, social change, and higher education for beauty professionals.
ROLFS History
At the heart of ROLFS is its visionary founder and enduring creative force, Rolf. His extraordinary career has unfolded across the world’s stages of beauty and fashion—from renowned runway shows and international partnerships to television commentary and decades devoted to the mastery of hairdressing. With an exquisite eye, relentless curiosity and an instinct for what beauty might become next, Rolf has helped shape the industry rather than simply follow it.
An artist, a visionary, and by every measure, an icon.
The World of ROLFS
Worldly and Humble
Intelligence and Glamour
Passion and Zest
Exceptional and Unexpected
Sophisticated and Alluring
Classic and Rule Breaking
Charm and Grace
Inventiveness and Wit
Fresh and Invigorating
Playfulness and Curiosity
Let the beauty we love, be what we do.
We want our clients to have the best the world has to offer, the latest trends, finest products, and most memorable and luxurious hair appointments. ROLFS philosophy can be summed up in one singular statement: it’s all about our clients.
ROLFS Salon of the Future
The first of it’s kind, ROLFS Salon of the Future is a high-end, innovative beauty concept that merges advanced technology, sustainable architecture, and digital artistry to completely redefine the traditional client salon experience. This revolutionary hair salon environment inspires creativity and invites you to experience beauty in the most intelligent form.
Intelligent Beauty
At ROLFS, Intelligent Beauty is the art of understanding beauty before transforming it. It unites science, exceptional craftsmanship and deeply personal design to honor the individual at every stage of life. Rather than pursuing prescribed ideals, we study what makes each person singular—texture, proportion, lifestyle, character and evolution—and create in thoughtful response. It is beauty with substance and intention: informed by knowledge, elevated through artistry, mindful of its impact and ultimately designed to reveal something already present within. Not beauty imposed, but beauty intelligently understood.
Beauty Meets Humanity
The beauty industry has the highest obligation and opportunity to make the world a better place. ROLFS commitment to excellence extends to help build a strong community and to benefit those who need it the most. Giving is at the heart of ROLFS. We have proudly sponsored and supported over 5,000 charity organizations and events.
Although appearance and style are to be admired and celebrated , we believe in providing total beauty and creating a unique portrait of style for each individual – a style that causes one’s inner beauty to radiate by luxuriating the outer and esteeming the whole.
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About Us
At the center of the US professional beauty industry for more than 3 decades, ROLFS brand, a venerable beauty house headquartered in Scottsdale, Arizona, operating leading salons in the Phoenix-Metro area, has evolved into ROLFS Global, “ROLFS Salon of the Future”, ROLFS Global Institute, and a sponsor of over 3,000 charities.
