Salon of the Future

Our Mission

The Salon of the Future, the first revolutionary hair salon of its kind world wide, represents the next era in beauty, one that moves each and every one of us and the world collectively forward. It’s state of the art global design integrates innovation, technology, art and embraces sustainability.

Art

Our salon is designed with artistic features to create a sense of inspiration, awe and curiosity. At the house of ROLFS, we celebrate art, creativity, beauty and human spirit.

Technology

From being greeted by Rolfsbot, the first ever robotic technology in the professional beauty industry, receiving color services at the largest digital art of color bar, and being inspired by fashion video walls showcasing the latest fashion and beauty events, ROLFS Salon is truly one of a kind. Even our philanthropic partnerships, to the Magic Mirror, which utilizes augmented reality to digitally transform a client’s look before their eyes, and our technology elevates the hair salon experience on every level.

Sustainability

Sustainability inspires us and reminds us what true beauty is all about. Beauty is not just one thing, it is all encompassing.
We celebrates nature and sustainability, featuring custom flooring made out of paper and recycled woods from around the world, custom glass embedded with real flowers, an indoor garden, sustainable towels, and water-saving technology.

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With the highest level of compassion, Salon of the Future offers the beauty experience of the future, delivering ultimate beauty that empowers, inspires, and elevates individuals: putting everyone on a path to not only look their best, but become their best, contributing positively to their family, their community, and the world as a whole.
Jim Lane Mayor of Scottsdale, Antonio Martinez-Rumbo L’Oréal USA PPD President, Matthew Digirolamo L’Oréal USA CCO, Francis Tesmer ROLFS Global CEO, and Rolf come together to inaugurate ROLFS Salon of the Future.