ROLFS’ Role in Beauty Education: Championing the Future Through LEAD

Home » ROLFS’ Role in Beauty Education: Championing the Future Through LEAD
May 9, 2025

Beauty is not just an industry – it’s a calling, a culture, a catalyst for change. With a deep commitment to excellence and advancement, ROLFS is proud to play a transformative role in shaping the next generation of beauty professionals through the groundbreaking LEAD Beauty Degree program.

“To create future beauty professionals and leaders for this fast-growing industry, Lead | ROLFS Global Institute, powered by L’Oréal, is proud to launch the first college and university degrees for beauty professionals.” https://leadinstitute.degree/ 

LEAD is breaking barriers and rewriting the rules for hair stylists everywhere. Developed in partnership with Arizona State University (ASU), Mesa Community College (MCC), and L’Oréal, the accelerated LEAD program promotes world-class skills like “Leadership, Entrepreneurialism, and Advanced Development in Beauty,” standing as a first-of-its-kind academic journey for beauty professionals. This innovative program blends creative artistry with the intellectual depth and leadership skills needed to elevate the salon experience to redefine beauty industry standards and expand students’ futures. 

“Earn an associate degree from a nationally accredited prestigious college. The Associate in Applied Science (AAS) in Beauty and Wellness from Mesa Community College (MCC) promotes progressive thinking skills and experiences to enhance personal growth and professional success, equipping you with the credentials needed to kickstart an exciting career in beauty.”  https://leadinstitute.degree/ 

Through the Lead | ROLFS Global Institute, powered by L’Oréal, Beauty Degree, students are immersed in a forward-thinking curriculum that transcends traditional cosmetology education and provides countless aspects to our future business leaders. LEAD students study articulate subjects ranging from personal business strategy to sustainability to global leadership and digital innovation, all while cultivating the emotional intelligence and self-confidence necessary to become future influential leaders in beauty. ROLFS involvement ensures that this educational and life-changing program remains entrenched in effective real-world expertise, aligning academic learning with true industry relevance and purpose. The concept of inner beauty evoked through outer confidence and self-love is also a core mission for every class to reflect both L’Oréal and ROLFS’ missions

Lead | ROLFS Global Institute, powered by L’Oréal Graduates

Aside from the core teachings for reputable beauty representatives, the heart of this program lies in its diversity and its mission to empower all. As seen in several powerful group photos of LEAD students and graduates, brilliantly diverse, confident, and ready to lead individuals express nothing but happiness on their faces. LEAD is not only about curating strong skill sets but about uplifting voices and empowering intelligent beauty practices. Each student’s journey is a testament to what is possible when education meets passion and purpose. The beauty industry deserves more attention and more publicity to shine a light on the beautiful revolution that is currently occurring, captained by LEAD. 

Francis Tesmer, CEO of ROLFS Global and the visionary behind the LEAD initiative, believes that education is the most powerful tool we can offer the next generation of beauty professionals. 

“When we invest in advanced education, we invest in the future of the industry,” she shares. “Through the LEAD Beauty Degree, we’re not just teaching; we’re transforming lives and redefining what it means to be a beauty professional in the modern world.” – Francis.

The program also symbolizes ROLFS’ broader mission: to elevate the perception of the beauty industry from just a generic entity within the service industry to a respected profession. By creating an academic pathway that culminates in a nationally recognized bachelor’s degree, the LEAD beauty program dismantles outdated stereotypes and sets a new precedent for hair stylists. This is where beauty meets intellect, entrepreneurship, and global impact. 

Lead | ROLFS Global Institute powered by L’Oréal Logo

As we continue to organize, support, promote, and celebrate this beautiful pioneering program, ROLFS remains steadfast in its belief that education is the foundation of innovation. We are honored to walk alongside these future leaders and help shape an industry defined by sophistication, sustainability, and the highest standards of excellence. We are the bridge to your future, and we’re proud to inspire the next generation of beauty leaders. Learn more or apply to the Lead | ROLFS Global Institute, powered by L’Oréal, organization, today. 

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